Principles
Support small food producers
How
Our products come only from handcraft food producers
and, when possible, from smallholder farmers.
Why
To increase their resilience in the food market.
Handcraft food producers are keepers of ancient recipes. Smallholder farmers have a key role in shaping the geography of the rural environment and in enhancing biodiversity.
Aim
Enabling people to enjoy the product of skilful work, while helping the rural and mountain communities.
Give value to regional specialities
How
We give high priority to food specialities whose characteristics depend on the territory where they are produced.
Why
Because these specialities are the testimony of valuable interactions between people and the territory where they live.
Aim
Preserving the good traditions and
passing them on to future generations, possibly with valuable innovations.
Help the consumer
to know the product
How
We tell the story behind every food speciality and give advices on how to store the product. We provide tips, ideas and recipes to enjoy it.
Why
Because we value customer experience. We would like our food to be part of your joyful memories.
Aims
Bringing the food consumer
closer to the food producer.
Promoting the Italian culture abroad.
Avoiding food waste.
Aid the transition to sustainable food
How
We support initiatives enhancing
agriculture biodiversity, reducing the use of pesticides and improving animal welfare.
We reduce packaging and we use biodegradable or recyclable packaging material whenever possible.
We focus on shortening the production and supply chain.
Why
To reduce the environmental footprint of agriculture and food supply chain.
To help plants, animals and food producers to adapt to climate change and increase their resilience.
To offer diverse and nutritious food.
Aim
Favouring the innovation and the sustainability in the production of traditional food specialities.
Because we care about our ecosystems and societies, and we would like you to give a positive contribution.
